In 1948, Sir Ludwig Guttmann, decided to promote the rehabilitation of troopers after World War II, organised a multi-sport event between a quantity of hospitals to coincide with the 1948 London Olympics. Originally known as the Stoke Mandeville Games, Guttmann’s event became an annual sports festival. Over the following 12 years, Guttmann and others continued their efforts to use sports activities as an avenue to healing. Baron Pierre de Coubertin founded the International Olympic Committee in 1894, leading to the first fashionable Games in Athens in 1896. The IOC is the governing physique of the Olympic Movement, with the Olympic Charter defining its structure and authority. Watch stay motion out of your favourite sports, discover award-winning Original Films and Series and discover our 24/7 thematic linear channels.
- The sale of broadcast rights enabled the IOC to extend the exposure of the Olympic Games, thereby generating more interest, which in turn